Scaling your company is more that just growing revenue. We have to look at the entire business in segments and ask ourselves a critical question, “If we had 10X more (transactions, inventory, employees, locations, ect.) is this the process I would use?” All too often, we will find that the answer is “No” and we need to modify a system or process.
Determining those now, prior to growing with significant proportions will be a huge benefit. There’s nothing more frustrating that applying money/growth to a broken system. We’ve seen it detrimentally affect businesses in the past.
- Where do my customer come from?
- How much am I paying to get a new customer?
- Which marketing channels are the most successful?
- Which channels should I be using?