First off, create a sales funnel. This is an excellent way to begin scaling and growing your business. It is time-consuming at first, as warned. But once your processes are in place and the money’s flowing, you’ll understand why it was all worth it. Be sure you carefully research your options first, and look at all the different types of funnels you can choose from. Imagine what you want it to be able to do for you, and evaluate the pros and cons of your choices. This is another area where it would be to your advantage to hire a financial advisor or a business growth specialist. 

Another way to grow your business is to take this time to form strategic partnerships. Also time-consuming, this can make all the difference. That is, if you have the time and the inclination to do the extensive research necessary. Find out which companies are ones that, should they partner with yours, could help you reach a large group of potential customers previously untapped. As for the ones which are complementary to your own, try and form alliances to work together with them, if possible. Otherwise, steer clear of them. Reach out to owners, CFOs and CEOs, be professional and casual at the same time, invite them out for lunch or drinks. Get creative when necessary. Propose ideas that benefit them as well, or just form the relationships, for now. These extremely important ties could easily end up proving to be the most valuable thing you do. 

Next, are you utilizing global platforms online? Do you have a good digital marketing company? Both of these things are critical for growth potential for all small to medium sized businesses in today’s market. For instance, if you’re an ecommerce business, you should be utilizing Amazon. eBay too, if appropriate. They’re particularly good for collectables and many other specialized categories, so if you haven’t checked them out, do so. If you sell services rather than goods, are you on UpWork? It’s a terrific global platform for finding gigs and showcasing your services. Find a platform that is proven to have the most potential customers for your niche, and leverage the global market that is available to you at very minimal costs. 

To assist you in climbing the ranks of Google search engines (and others), you should be utilizing the services of a top-quality digital marketing company. If you’re already using one and it isn’t getting you results, fire them and find another one that does. These companies are also crucial for the growth and success of your business, but beware, you get what you pay for! Keep this in mind and find a good one. It is essentially as important to your business growth and branding, etc. as television advertising, in today’s digital marketplace. Thankfully not as expensive, plus your advertising dollars pay off consistently. A good digital marketing company will be able to give you access to some sort of tracking information or link, so you can track the progress they have been making. Be sure to check it. Your money is well spent, if you’ve hired the right company. The proof is in the results, so make sure you’re getting some. 

This means investing some time to get them going, but little to no money, and can enable you to gain a stream of income that can mean having the resources to grow your business right. And if you make a mistake, you won’t have to worry about going out of business. An example of a passive income stream could be something as easy as allowing some advertising on your business website, like affiliate marketing. There are some great opportunities for passive income streams that are generated online, and they are understandingly becoming very popular. Investing some money into some tax-free or low-risk bonds or similar income generating assets is also smart. 

A webinar is a great way to engage potential customers and promote any product or service, and tap a huge perfect target audience. It is one of the absolute best inexpensive lead generation tools available online to business owners or entrepreneurs. If you are an excellent salesperson or just have a likable personality, and can make a video describing your product or service and why it’s valuable, by all means, make a webinar!

Of course, hiring a professional who specializes in business growth and financial success is really the wisest business decision you can make.